Kiju Organic

Client Name

Kiju Organic

Categories

B2C/B2C

Services

Research & Brand Strategy
Marketing Communications Plan
Brand Identity
WordPress Website Development
Packaging Design
Social Media
Retailer Support
Community Outreach Support

Background

Pollen collaborated with the owners to bring their brainchild to fruition with the launch of the first certified organic juice brand in Canada – at a time when the value of “organic” was still considered fringe. We provided market research, brand strategy, marketing plan development, product names, and numerous marketing tactics to gain national distribution. Over the following 14 years as Kiju’s marketing team, Pollen helped build Kiju to be the #1 juice box and beloved consumer brand in Canada. We achieved this with consistent and compelling messaging, innovative packaging, and through website and social media support. Kiju was sold to Green Space Brands in 2017 for over $8 million.