Brand Strategist, Copywriter, Social Media Specialist
As both a strategic and creative expert at Pollen for over 15 years, Harp Arora brings broad expertise in brand strategy, research, writing and social media.
She helps organizations get noticed and create impact with communications – in both the digital and offline space. Harp offers a unique and well-rounded perspective, drawing from abundant experience in the corporate, academic, and agency worlds.
Before launching her own consultancy in 2003, Harp held several corporate marketing roles – most recently as Director of Marketing Communications at a Fortune 500 financial services firm.
With a knack for bringing clarity to complex issues, she dives into the deeper questions that uncover bigger insights and create better results. Her ideas are grounded in theory, tested in reality, and delivered powerfully.
Harp has taught a broad range of marketing and branding courses in University of Waterloo’s and Wilfrid Laurier University’s undergrad and MBA programs.
She holds an MBA, a BA in Psychology, and 2 social media certifications.