Smart About Salt

Client Name Smart About Salt Council Categories NFP Services Brand messagingCreative directionMarketing tactics Background Pollen initially worked with the Region of Waterloo to help simplify highly complex messaging and develop numerous campaign materials – directed at multiple audiences – to motivate change with respect to their use of road salt. By helping educate key audiences […]

Comeback Snacks

Client Name Comeback Snacks Categories B2C Services Brand & Packaging AuditCFIA Compliance ReviewEditing & Translation Background Pollen audited Comeback Snacks’ new packaging direction to provide recommendations for branding enhancements, ensuring regulatory compliance, and supporting the upcoming launch in major grocery stores. Additionally, the project involved refining romance language, product naming, and French translation of all.

Elmira Poultry

Categories B2C & B2B Services Brand IdentityFood Styling & Photography Package DesignTradeshow SupportCorporate Video ProductionFundraising Tactics Elmira Poultry Pollen helped the new management team take the company to the next level by refining its brand identity; producing professional packaging and support materials to increase retail, food service, and fundraising sales growth; and producing corporate videos […]

Shakespeare in the Park

Categories NFP/Arts Services Brand IdentityWebsiteSocial MediaPublic Relations SupportMarketing TacticsFundraising Materials Repercussion Theatre Pollen worked alongside the new artistic director, board of directors and support team to shine a spotlight on a beloved but struggling grassroots arts organization. We helped reposition this semi-amateur, seasonal touring company as a professional, year-round theatre company with a rejuvenated mission […]

EPCM

Categories B2B Services Brand StrategyMarketing Communications PlanSocial Media Plan Corporate Brand Identity Sales MaterialsWebsite DevelopmentPhotography The EPCM Group We helped this 40-year-old industrial engineering firm unify its business units under one cohesive brand in order to showcase, capitalize on, and expand its leadership position in the natural resources industry and beyond. Pollen developed a brand […]

Newsam

Newsam Categories B2C Services Brand Identity & GuidelinesSquarespace Website Design & DevelopmentSocial Media DirectionPromotional SignageVehicle Graphics Apparel Newsam Construction Serving Montreal clients for more than 40 years, Newsam Construction built a reputation for its design sensibility, exceptional craftsmanship, sustainable materials, and personalized approach. An award-winning general contractor, Newsam has worked with commercial and residential customers […]

Kiju Organic

Kiju Organic Categories B2C/B2C Services Research & Brand StrategyMarketing Communications PlanBrand IdentityWordPress Website DevelopmentPackaging DesignSocial MediaRetailer SupportCommunity Outreach Support Kiju Organic Pollen collaborated with the owners to bring their brainchild to fruition with the launch of the first certified organic juice brand in Canada – at a time when the value of “organic” was still […]

Bone Brewhouse

Categories B2C/B2B Services Brand StrategyCreative DirectionWordPress WebsiteShopify WebsiteGoogle Ad ManagementSocial Media ManagementAmazon SupportRetail Show Support Materials Bone Brewhouse Working closely with the owner, Pollen helped realize his vision for a bone broth brand. At the time (2016), there were only local bone broth makers in Canada and no major national competitors to speak of. Pollen […]

Harp Arora

Honeycomb Architect Brand Strategist, Copywriter, Social Media Specialist As both a strategic and creative expert at Pollen for over 15 years, Harp Arora brings broad expertise in brand strategy, research, writing and social media. She helps organizations get noticed and create impact with communications – in both the digital and offline space. Harp offers a […]

Christine Guy

Queen Bee Founder & Creative Director Christine is a savvy marketer, entrepreneurial spirit and artist that has guided the development and evolution of many world-class companies and brands. Christine brings extensive agency experience working as an account director in the advertising and corporate communications field with brands including La-Z-Boy, Manulife, Siemens and Quaker. When she […]